Maybe they are doing something right, because it is the first HD I have actually been interested in within the range of my memory... I give them credit for trying something different and trying to expand their customer base, but I don't think they are going to get too far towards reaching that goal.
You could say the market falls into three categories: Traditional HD Customers/Supporters, Other riders that are not HD oriented, and the general public that doesn't ride now. I think they run the risk of alienating their current customer base if they appear to be caving in to the green movement and will hear comments like "That's not a REAL Harley". By the long-time Harley fans, this bike and its owners will be shunned. Other riders may not give it a chance because it IS a Harley and/or they dont want to associate with the traditional HD image and culture. As far as adopting the general public and getting them to ride, they might have some luck using their name and image to do that, but I doubt that it will be in large enough numbers to make the bike a big success.
Would I buy one for 14K? No, because the thing will probably depreciate massively. Would I buy a used one for less than half of that? I might. I would probably have to ride it and see what it feels like. Most of my riding is less than 100 miles a day, so the range isn't really an issue for me. For back and forth to work or around town, that's enough. If I want to go further, I can ride something else.